Started from the Margins Now We Here: Harnessing the Power of Empathy


Empathy is having a moment - as well it should. As a tool, it helps us digital product makers to understand what our users want and need. Even more, as a super power, Empathy has helped marginalized populations to survive exclusion and hardship. Join me for an examination into how empathy is earned, not learned - and how we can use this knowledge to truly embrace User-centered design and deliver real value in our products.

Language: English

Level: Non technical / For everyone

Qa'id Jacobs

UX Strategist - Constellation Design

Born and raised in New York and New Jersey (USA), Qa'id studied Music and Business at New York University. After marketing various major artists, managing a recording studio, and co-founding a production company, a career change landed him in the world of Design. Qa'id worked as an in-house and freelance designer for almost 10 years before making another shift: moving to Amsterdam in 2013. As a UX Designer in Amsterdam, he has worked with both large, global corporates and small, bootstrapped startups. Using an empathetic design approach, he takes on challenges of class, locale, and context.

Go to speaker's detail