Started from the Margins Now We Here: Harnessing the Power of Empathy
15:35/15:50
Empathy is having a moment - as well it should. As a tool, it helps us digital product makers to understand what our users want and need. Even more, as a super power, Empathy has helped marginalized populations to survive exclusion and hardship. Join me for an examination into how empathy is earned, not learned - and how we can use this knowledge to truly embrace User-centered design and deliver real value in our products.
Language: English
Level: Non technical / For everyone
Qa'id Jacobs
UX Strategist - Constellation Design
Born and raised in New York and New Jersey (USA), Qa'id studied Music and Business at New York University. After marketing various major artists, managing a recording studio, and co-founding a production company, a career change landed him in the world of Design. Qa'id worked as an in-house and freelance designer for almost 10 years before making another shift: moving to Amsterdam in 2013. As a UX Designer in Amsterdam, he has worked with both large, global corporates and small, bootstrapped startups. Using an empathetic design approach, he takes on challenges of class, locale, and context.
